ABOUT US
Unlock Adventures is a development company that seeks out and develops leisure, adventure and recreation projects globally. The team behind Unlock Adventures have worked on over 300 projects in over 71 countries around the world.
The company develops lift accessed downhill bike parks, sightseeing gondolas, surf parks and active indoor entertainment projects from its head office in British Columbia and is currently working on innovative active based projects in Canada, USA, New Zealand, Australia and UK at present.
The company works with developers and governments around the world to find unique active based opportunities that either need developing or re-positioning and will then de-risk a project by getting through planning before seeking out investment to bring the opportunity to life. Once a project is financed, Unlock Adventures becomes a small part of a larger ownership group and works with those investors to bring the project to life.
The company is involved with a number of projects in various stages of development from fully operational projects all the way down to ideas that are starting to be conceptualized.
If you have an opportunity that needs a development team on board to help turn an idea or project into reality, please reach out for a discussion!
MISSION
The fundamental human need for leisure is always evolving. Unlock Adventures leads the development and creation of active and engaging recreation, adventure, and leisure projects to build profitable businesses while fostering health and happiness for the end user.
VISION
To create environments that promote health and happiness, enabled by active and progression-focused recreation, adventure & leisure projects.
UNLOCK SOLUTIONS
Around the world, attention is shifting from passive entertainment and organized sports to active entertainment and individual adventure sports and recreation. Why is this happening and how can Unlock help grow market opportunity?
Many great business leaders agree that the strongest organizations are the ones that change their customer’s lives for the better. At its core, Unlock Adventures is about doing more than just entertaining people or providing them a place to recreate. The brand’s mission is to improve the lives of its customers, the communities it creates opportunity in, and the opportunities for the young and underprivileged.
BARRIERS TO PARTICIPATION
Beyond equipment (which can also be expensive and confusing) there are countless reasons that prevent people bridging the gap from interest to participation in many adventure sports. Where to go? How to learn safely? What techniques to use? These questions and many more are often show-stoppers for would-be participants as they see surfing, mountain biking, or other activities as “cool” but not something that they can realistically be involved in.
BREAKING DOWN BARRIERS
A key focus of the design of Unlock Adventures’ products is the ability to teach and progress participants from a completely beginner level through to professional. Equipment rentals, lessons and coaching, progressive terrain and a focus on safety through facility design, all help form the foundation for the environment where beginners are welcome and encouraged, fostering the thrill of progressing their skills and knowledge.
NEED FOR COMMUNITY
Now more than ever, people are searching for a sense of belonging and a “tribe” to feel a part of and make connections with in an ever-divisive world. Adventure sports often provide the basis for community belonging and social interaction on a level of shared-interests. With the global pandemic of 2020 came a spike in interest and participation in outdoor adventure activities, a trend that is sure to continue with its relative safety provided from lack of crowding.
Community Enhancement
Tailoring projects to meet the needs of the local community while also catering to tourism objectives and strong financial outcomes is a fine balance and one that the brand’s projects aim to optimize. The full package of terrain progression, affordable locals pricing and programming/events ensures that Unlock Adventures’ locations are the go-to meeting spot for local friends and visitors alike.
Declining Personal Health
Individuals around the world are facing health challenges due to lack of exercise and healthy nourishment on an increasingly worrying scale. A look at the volume and swing of diet trends, fad workouts and “quick fixes” shows that people want to address their problems, but often lack a framework in which they can make lasting change that leads to better health.
Lasting Health Lifestyle
Ask any new mountain biker if they would rather spend two hours on the trails or 30-minutes in a sweaty gym. The answer is likely predictable, and we feel it is a key driver behind the growth of adventure recreation – fun and enjoyable activities with progression elements are a viable way to lead a long-term healthy life. Pair this with nutritious F&B offerings and a supportive social environment and you have a recipe for lasting impact on the community of guests at the projects that Unlock Adventures is involved with.
Competitive Landscape
